Unless you elect to hire someone to manage your social media accounts, authors are generally responsible for finding content, sharing, engaging, and ensuring their profiles are current. We’ve all experienced a visit to a Twitter profile or Facebook page that hasn’t been updated since 2009…it does not reflect positively on the account owner. For writers just getting started with social media, I encourage them only to participate with platforms they plan to stay active with in the long-term.
For example, I have never used and do not intend to use Pinterest, Vine, or Snap Chat. I read about author successes on these platforms and understand the value. With regards to demographics, time, and effort, those are not worth it for me.
During my book marketing classes I review the demographics of each book genre, then the same for each social media platform. This helps authors identify where their time is best spent.
I also review policy and user experience changes. One big one that I’ve referenced a few times is the drop in organic reach on Facebook. There is a reduced value in maintaining a Facebook page. Last fall this was underscored ad nauseum at the Internet Summit.
Four months ago I abandoned my Facebook author page. My posts used to (2+ years ago) reach double-to-ten-times as many people who ‘like’ the page. I had significant engagement, and it was a great way to keep others updated about events.
Then the Facebook algorithm change hit. My posts were getting barely 15-30 impressions. I still had a strong engagement, but was staying in front of just a dozen people worth my time commenting, liking, and sharing new content?
This blog has about 700 followers and significant traffic. My Twitter followers doubled in the last year. Google+ helps me find savvy authors, like the one I recently interviewed about her book trailer. Plus, my monthly newsletter for writers has grown in the past year.
I’ve received a handful of requests to resurrect my Facebook author page, but I have no intentions of doing so. I also find my personal (non-writing-focused) time on social media is mostly on Instagram now, and I rarely use my personal Facebook profile. When I got my new iPhone in January, I didn’t even download the Facebook app!
Has leaving Facebook hurt my business? Not a bit.
What are your favorite social platforms? Have you abandoned any?