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facebook for authors

Leaving Facebook has been positive. Time formerly spent maintaining an author page is now devoted to more valuable digital tools.

Unless you elect to hire someone to manage your social media accounts, authors are generally responsible for finding content, sharing, engaging, and ensuring their profiles are current. We’ve all experienced a visit to a Twitter profile or Facebook page that hasn’t been updated since 2009…it does not reflect positively on the account owner. For writers just getting started with social media, I encourage them only to participate with platforms they plan to stay active with in the long-term.

For example, I have never used and do not intend to use Pinterest, Vine, or Snap Chat. I read about author successes on these platforms and understand the value. With regards to demographics, time, and effort, those are not worth it for me.

During my book marketing classes I review the demographics of each book genre, then the same for each social media platform. This helps authors identify where their time is best spent.

I also review policy and user experience changes. One big one that I’ve referenced a few times is the drop in organic reach on Facebook. There is a reduced value in maintaining a Facebook page. Last fall this was underscored ad nauseum at the Internet Summit.

Four months ago I abandoned my Facebook author page. My posts used to (2+ years ago) reach double-to-ten-times as many people who ‘like’ the page. I had significant engagement, and it was a great way to keep others updated about events.

Then the Facebook algorithm change hit. My posts were getting barely 15-30 impressions. I still had a strong engagement, but was staying in front of just a dozen people worth my time commenting, liking, and sharing new content?

This blog has about 700 followers and significant traffic. My Twitter followers doubled in the last year. Google+ helps me find savvy authors, like the one I recently interviewed about her book trailer. Plus, my monthly newsletter for writers has grown in the past year.

I’ve received a handful of requests to resurrect my Facebook author page, but I have no intentions of doing so. I also find my personal (non-writing-focused) time on social media is mostly on Instagram now, and I rarely use my personal Facebook profile. When I got my new iPhone in January, I didn’t even download the Facebook app!

Has leaving Facebook hurt my business? Not a bit.

What are your favorite social platforms? Have you abandoned any?