Earlier this year I helped a business create the content for their new website. After the project was over, I received the email below. So that you understand the question better, meta information on your website is the “behind the scenes” writing. I go into more detail in my answer. What you need to know is that when I craft content for a client, I also include suggested Title Tags, meta descriptions, and meta tags after conducting keyword research and analyzing competitors’ sites. (I review all of this information in my Websites for Writers, Blogging and SEO classes.)
I suggest monitoring and updating these features of your website quarterly. (And following these tips for writer websites.) The right words can help the right people find you and give a better user experience. I didn’t include the screenshots mentioned in my response for confidentiality purposes, but test out my instructions on your own website to see your meta info.
Here’s the email:
Hope you guys are settling well in your new home. I believe we are good for now, so please send me the final invoice. I’m sure I will be contacting you sometime in the future for this and other projects.
By the way, will you please explain what these do, where they should be placed, and where I should see them? New stuff for me and I want to make sure my website developer is using/placing them correctly.
Yes, we are settling in. The house is great. How are you enjoying your new home? Keep me posted on future projects.
Happy to explain the terms:
Title Tag is what you see in the top toolbar along your browser when you’re on a web page. It’s not critical for the user at this point as they are more focused on the content in front of them, but it is significantly important to search engines. Also, when you look through search engine results, the name of the link is the Title Tag assigned to the page, so the user sees it more prominently here.
Meta description is not visible on the webpage. To access the description, right click on the whitespace of the webpage you are on and click on “view page source” – this differs depending on the browser you use, but you’ll see similar terms. Also, a different procedure is used on a MAC. Another window will open up and show you the code behind the webpage. Near the top is usually a meta description area. When you look through search engine results, this is the description that users read to make them want to click on the link. It doesn’t need to be optimized–just needs to attract them enough to click the link.
Meta tags are also not visible on the webpage, and you can use the same process for finding them as the meta description–they are usually just a line or two away. This is extra info for the search engines to let them know the major points covered on the page.
I took a look at your site and I like the layout! Logo looks good. I’ve attached a few screenshots so that you can see how and where Title Tags/meta description appear. Looks like metatags/keywords are missing from the code on each page. If your site is still in development, keep an eye on it. Otherwise you may want to ask to include them. I only noticed a meta description missing from your home page.
Also, not really for SEO, but more for branding. Ask them to update your favicon. It’s the icon on the very tip top left of your Internet browser. It is usually a condensed version of a logo – a cropped ‘f’ from your logo would fit well there. Right now it is a capital ‘G’ and doesn’t offer consistency.
Let me know if you have any other questions.