A writer’s website needs to showcase skill, credits and experience. Secondly, it needs to be found! The topic has been ever-present the past few days. Last week I taught a class on SEO (search engine optimization) writing. It was the first class on the topic offered through Wake County Schools Lifelong Learning program. Yesterday I met with a fellow Living Poetry poet to discuss a strategy for her pending blog launch. (I predict it will be amazing and look forward to announcing it once it’s live!)
I’ll be teaching SEO Writing/Writing for the Web again this summer in Asheville, NC at the Battery Park Book Exchange and Champagne Bar. If you can’t make it there, or you’re curious about what’s covered, here are a few tips for writers who are building a website and want it to show up at the top of search engine results:
- Optimize your images. Don’t pay for stock images. Bookmark websites like MorgueFile that offer free stock images for commercial use. When adding the image to your site, name it with a key phrase like “YA novel writing” or “freelance writing classes” – whatever term is relevant to your web page or blog post.
- Stay up-to-date with Google algorithm changes and other search engine changes. Google Panda, released just over a year ago, affected millions of websites. The release recognizes quality websites as those that have more text than ads “above the fold” (the area you see when you first visit a site without scrolling). Websites with tons of ads now get knocked down to the bottom of search results.
- Look at writers’ websites that show up at the top of search results and review their analytics. Use a free site like Alexa and learn where their traffic comes from so that you can build your website effectively.